Romanian affiliate advertising firm 2Performant acquires Profitshare, partners with eMAG proprietor

.2Performant, a Romanian innovation and also associate marketing remedies firm, declared on Monday, September 9, at the Bucharest Stock Exchange, that it intends to obtain the Profitshare associate systems in Romania and Bulgaria from Sale Marketing. All at once, Dante International, the owner of eMAG, will certainly become a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors ended a preparatory agreement to obtain the Profitshare.ro and Profitshare.bg associate systems owned by Conversion Advertising S.R.L. as well as Transformation Advertising And Marketing EOOD.

The deal describes the principles of the deal and also is certainly not legally binding, according to the company press cited through Economedia.The procedure entails the transactions of the Profitshare organization lines from Conversion Advertising S.R.L. and Conversion Advertising EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A.

(large number shareholder of Conversion Advertising and marketing S.R.L.) will certainly be part of business transfer agreement as a surety.” When the Profitshare purchase is completed, our experts will increase our present capability and transform our client collection in both Romania and Bulgaria. Our team still have a few important measures to complete, however I am actually confident that the staffs involved in the purchase on both edges will definitely take care of to finish all of them efficiently. Our team will reveal our post-acquisition plans after settling the purchase according to the last agreement,” claimed Dorin Boerescu, Chief Executive Officer and Founder of 2Performant System.The purchase cost is actually RON 4.3 thousand, and will be actually paid 55% in money as well as 45% in 2Performant reveals with a resources boost..” 2Performant is a youthful as well as compelling company with market values that reverberate along with us.

Our experts expect that, after the deal is actually wrapped up, the Profitshare company combined with 2Performant will definitely provide greater worth to its own clients,” said Tudor Manea, General Manager of Dante International SA.2Performant additionally notes that a number of actions continue to be to finish as well as settle the deal, like the prosperous completion of the due diligence review by 2Performant.Profitshare was actually launched in 2012 as well as presently has a portfolio of 250 affiliate programs (featuring the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Photograph resource: the firm).