.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to getting billions in venture capital yearly, have actually raised virtually $360 thousand until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That decline is due to market saturation, elevated regulative tensions, as well as economical uncertainties.ADWEEK talked with five VCs that continue to purchase adtech business, regardless of these challenges, about what they are actually seeking as well as what they stay away from. Maybe unsurprisingly, these clients are targeting options in privacy-focused innovations and also industry-specific places like linked TV.